Influence Track

Influence Track

Influence Track captures the promotions a physician is exposed to from all channels and reports on how they spend their time with these messages, what the content of the messages are and how, if at all, it affects their prescribing.

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WHY INFLUENCE TRACK

Understand how and what influences a Doctor with information-gathering, activities and inform future promotion strategy.

MEDICAL REPRESENTATIVES


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MAGAZINE


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LITERATURE


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CONFERENCE


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ACADEMIC MEETING


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DIRECT MAIL


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WEB


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PEER TO PEER


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The Facts

  • Physicians have limited time to dedicate to pharmaceutical promotional material.
  • Physicians are inundated with Pharmaceutical information from a wide range of channels.
  • Physicians have unlimited access to Pharmaceutical information from a variety of sources.

The Questions

  • What promotional materials do physicians receive and from what channel?
  • How much time do they spend with each piece of information?
  • How is the content they review effecting their prescribing behaviors?

INFLUENCE TRACK CAPTURES

ALL CHANNELS


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TOP COMPANIES


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KEY PRODUCTS


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GRASP OF CHANNEL


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PROMOTION TIME


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PRESCRIPTION IMPACT BY PRODUCT


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TRACK CHANGES IN AWARENESS


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