{"id":494,"date":"2017-06-01T12:27:32","date_gmt":"2017-06-01T12:27:32","guid":{"rendered":"https:\/\/m3globalresearch.blog\/?p=494"},"modified":"2017-06-01T12:27:32","modified_gmt":"2017-06-01T12:27:32","slug":"celebrity-healthcare-campaigns","status":"publish","type":"post","link":"https:\/\/www.m3globalresearch.com\/blog\/celebrity-healthcare-campaigns\/","title":{"rendered":"Impact of celebrity endorsements in healthcare campaigns &#8211; M3 Pulse results"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"494\" class=\"elementor elementor-494\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e3d704 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e3d704\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e6a3cc\" data-id=\"0e6a3cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc2a079 elementor-widget elementor-widget-text-editor\" data-id=\"dc2a079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Celebrity endorsement in healthcare campaigns is a very common form of marketing strategy for public health priorities.<\/strong><\/p><p>\u00a0<\/p><p>Healthcare celebrities&#8217; endorsement involves celebrities or high profile figures using their social status to help promote a product, or service or raise awareness on environmental, social, or health matters.<\/p><p>\u00a0<\/p><p>Evidence on whether celebrity endorsements actually change health-related behaviours remains limited, and we would like to know what you, our M3 members, think about this issue. The question we asked was:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2457afe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2457afe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0fd00fe\" data-id=\"0fd00fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-581b22e elementor-widget elementor-widget-heading\" data-id=\"581b22e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\"Do you think that healthcare celebrities' endorsement in promotion of public health priorities is helpful or a hindrance to the cause involved?\"<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ca7d0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ca7d0d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c803a35\" data-id=\"c803a35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48f8737 elementor-widget elementor-widget-spacer\" data-id=\"48f8737\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ca64010 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ca64010\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-137c3a90\" data-id=\"137c3a90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a67bf elementor-widget elementor-widget-text-editor\" data-id=\"a67bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>You can find the results of this pulse below. As you can see, <strong>healthcare professionals in the UK, Italy, Spain, and Germany<\/strong> feel that healthcare celebrities&#8217; endorsement in promotion of public health priorities is <strong>helpful<\/strong> to the cause involved. <strong>France is split 50\/50<\/strong>.<\/p><p>\u00a0<\/p><p><strong>Healthcare professionals in Canada and USA agree with their European peers<\/strong>. However, <strong>Europeans have the highest percentage of \u2018Helpful\u2019<\/strong> with 71%, while Canada and USA have 60% and 58% respectively.<br \/><br \/><br \/><br \/><a href=\"https:\/\/i0.wp.com\/m3globalresearch.blog\/wp-content\/uploads\/2017\/06\/AprilMonthlyQuestion_GBR.png?ssl=1\"><img fetchpriority=\"high\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone wp-image-496 size-full\" src=\"https:\/\/i0.wp.com\/m3globalresearch.blog\/wp-content\/uploads\/2017\/06\/AprilMonthlyQuestion_GBR.png?resize=800%2C467&#038;ssl=1\" alt=\"find celebrity endorsement healthcare\" width=\"800\" height=\"467\" srcset=\"https:\/\/i0.wp.com\/www.m3globalresearch.com\/blog\/wp-content\/uploads\/2017\/06\/AprilMonthlyQuestion_GBR.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.m3globalresearch.com\/blog\/wp-content\/uploads\/2017\/06\/AprilMonthlyQuestion_GBR.png?resize=300%2C175&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.m3globalresearch.com\/blog\/wp-content\/uploads\/2017\/06\/AprilMonthlyQuestion_GBR.png?resize=1024%2C597&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.m3globalresearch.com\/blog\/wp-content\/uploads\/2017\/06\/AprilMonthlyQuestion_GBR.png?resize=768%2C448&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><br \/><br \/><br \/><br \/><a href=\"https:\/\/i0.wp.com\/m3globalresearch.blog\/wp-content\/uploads\/2017\/06\/AprilMonthlyQuestion_USACAN.png?ssl=1\"><img decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-full wp-image-1222\" src=\"https:\/\/i0.wp.com\/m3globalresearch.blog\/wp-content\/uploads\/2017\/06\/AprilMonthlyQuestion_USACAN.png?resize=800%2C467&#038;ssl=1\" alt=\"celebrities public health\" width=\"800\" height=\"467\" srcset=\"https:\/\/i0.wp.com\/www.m3globalresearch.com\/blog\/wp-content\/uploads\/2017\/06\/AprilMonthlyQuestion_USACAN.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.m3globalresearch.com\/blog\/wp-content\/uploads\/2017\/06\/AprilMonthlyQuestion_USACAN.png?resize=300%2C175&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.m3globalresearch.com\/blog\/wp-content\/uploads\/2017\/06\/AprilMonthlyQuestion_USACAN.png?resize=1024%2C597&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.m3globalresearch.com\/blog\/wp-content\/uploads\/2017\/06\/AprilMonthlyQuestion_USACAN.png?resize=768%2C448&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd83f24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd83f24\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed50f46\" data-id=\"ed50f46\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d98f44 elementor-widget elementor-widget-spacer\" data-id=\"5d98f44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8789bd elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"d8789bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tNot a member of our panel yet?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t\u201cHealthcare celebrities' endorsement\u201d is one of the many topics we cover, you can visit our available studies section and discover all the paid opportunities available for your specialty.\n<br><br>\nYou can also learn more about <a>what is healthcare market research<\/a> and <a>how to participate in medical research<\/a>.\n<br>\n<br>\nAs an M3 panel member, you will get invitations to paid studies that match your profile, healthcare profession and medical specialty.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/www.m3globalresearch.com\/research\/?hh_id=38217&#038;utm_source=Blog+M3+Pulse+Celeb+endorsement+&#038;utm_medium=Blog+M3+Pulse+Celeb+endorsement+&#038;utm_campaign=38217%09Blog+Celebrities+healthcare+endorsement&#038;utm_id=Blog+Celeb+endorsement+38217&#038;utm_content=Blog+M3+Pulse+Celeb+endorsement+\">\n\t\t\t\t\t\tSign Up\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fd746f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fd746f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8668924\" data-id=\"8668924\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-03f4a63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03f4a63\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-183ea53\" data-id=\"183ea53\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b408c8 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"5b408c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/m3globalresearch.blog\/2017\/05\/12\/physician-revalidation-process\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256c0 137 111 248 248 248s248-111 248-248S393 8 256 8 8 119 8 256zm448 0c0 110.5-89.5 200-200 200S56 366.5 56 256 145.5 56 256 56s200 89.5 200 200zm-72-20v40c0 6.6-5.4 12-12 12H256v67c0 10.7-12.9 16-20.5 8.5l-99-99c-4.7-4.7-4.7-12.3 0-17l99-99c7.6-7.6 20.5-2.2 20.5 8.5v67h116c6.6 0 12 5.4 12 12z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Physician revalidation process<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-044ecc8\" data-id=\"044ecc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1734fb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1734fb8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9df0f47\" data-id=\"9df0f47\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f43088f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f43088f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/m3globalresearch.blog\/blog-categories\/monthly-pulse\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">The Monthly Pulse Index<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Utilisation of high-profile figures in the promotion of public health priorities.  Helpful or a hindrance to the cause involved?<\/p>\n","protected":false},"author":1,"featured_media":6923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2934],"tags":[354,1864],"class_list":["post-494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-monthly-pulse","tag-healthcare-market-research","tag-m3-global-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Impact of celebrity endorsements in healthcare campaigns - M3 Pulse<\/title>\n<meta name=\"description\" content=\"Does the utilisation of celebrity endorsement for the promotion of public health priorities is helpful or a hindrance to the cause involved?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.m3globalresearch.com\/blog\/celebrity-healthcare-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impact of celebrity endorsements in healthcare campaigns - M3 Pulse results\" \/>\n<meta property=\"og:description\" content=\"Does the utilisation of celebrity endorsement for the promotion of public health priorities is helpful or a hindrance to the cause involved?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.m3globalresearch.com\/blog\/celebrity-healthcare-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"M3 Global Research\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/en-gb.facebook.com\/M3GlobalResearch\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-01T12:27:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.m3globalresearch.com\/blog\/wp-content\/uploads\/2017\/06\/Celebrity_Cropped-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1265\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"m3gr-blog-admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@M3GR_Community\" \/>\n<meta name=\"twitter:site\" content=\"@M3GR_Community\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"m3gr-blog-admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.m3globalresearch.com\\\/blog\\\/celebrity-healthcare-campaigns\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.m3globalresearch.com\\\/blog\\\/celebrity-healthcare-campaigns\\\/\"},\"author\":{\"name\":\"m3gr-blog-admin\",\"@id\":\"https:\\\/\\\/www.m3globalresearch.com\\\/blog\\\/#\\\/schema\\\/person\\\/11bace963d7a45380011c4911a822a6c\"},\"headline\":\"Impact of celebrity endorsements in healthcare campaigns &#8211; 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